west elm
the ask
Set a campaign around a dinner party.
the brand
West Elm is a furniture and home-decor brand that aims to bring “good design that’s good for everyone”. West Elm hopes to humanize its products so customers can feel more connected to the spaces they spend time in. The brand strives to communicate its sustainability, community, and lifestyle-focused initiatives.
the set up
A group of friends hosted a dinner party for Thanksgiving, but nothing went according to plan: More people showed up than expected, turkey turned out bad, someone drank too much and passed out, power went out. However, in a home furnished with West Elm, even the mishaps have a way of becoming part of the celebration.
tagline
Always feeling good.
social posts
video
