pepsi
the ask
Connect the Pepsi brand to its Southern roots.
the brand
The name Pepsi originates from pepsin – a digestive enzyme, reflecting the brand’s connection to food from the very beginning.
That connection runs even deeper in the South, where Pepsi was born and where food is at the heart of a rich culture of BBQs, cookouts, and gatherings.
But a culinary experience is about more than just the food. It’s the people around the table, the atmosphere, the aromas in the air, the traditions we share – and all the little details that come together to build up the moment.
The South has all the ingredients to create these moments: hospitable people, flavorful and mouthwatering scents, unifying spirit, sunlit days, nature, and a spirit of togetherness.
As a brand rooted in the South, Pepsi brings these elements together, making sure that you can fully
Taste the moment.
insight
Pepsi helps people feel refreshed and ready to savor not just the food, but everything that makes the moment special.
tagline
Taste the moment.
video
OOH
activation
Southern food challenge for NC State Fair
Pepsi collabs with the vendors. Every customer entering the state fair would get handed a bingo card of the food they should get at the fair (funnel cake, smoked turkey legs, fried chicken, fried oreo, etc.).
After completing all the food stops on the card, customers need take at least one photo featuring the food and a Pepsi and post it on social media with #TasteTheMoment. They can then show their post and the bingo card at retail stores to claim a free pack of Pepsi.